Hospitality

Restaurants

Built for restaurants, cafes and bars

Restaurants, cafes, and bars in Canberra and across Australia run on full rooms, fast turns, and a phone that does not stop ringing during service. We build the website, the booking engine, the CRM, and the SMS automations that hold all of it together. One brand, one system, no plugin spaghetti.

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THE SHAPE OF SERVICE

Your front-of-house is doing software work.

The booking widget lives on a free plan that does not match the room. Confirmations go out in a font nobody chose. The CRM is a spreadsheet a manager keeps on a laptop in the office.

Reviews get asked for when someone remembers to ask. Birthday lists get forgotten by the second month. The Friday night regulars are not tagged anywhere a host can see them when they walk in.

Menus change. The WordPress site does not. A pasta gets swapped, a special goes up, and three days later it is still showing yesterday on the dinner page. Someone calls the venue to ask, and the phone rings during service.

None of this is a single broken thing. It is twelve small frictions stacked on top of each other, each one quietly costing a cover, a review, or a return visit.

THE BUILD

Restaurant web and booking automation, as one system.

We design and ship a brand-led website that matches the room, then wire the reservation engine, the CRM, the menu, the review loop, and the loyalty SMS into the same backend. Hosts see one screen. Owners see one dashboard. Guests get a booking, a confirmation, a reminder, a review request, and a birthday offer that all look like they came from the same restaurant.

Core build for restaurants

+Brand-led website matched to the room and the menu
+Online reservation engine tied to floor plan and covers
+Guest CRM with tags, notes, allergies, and spend history
+Headless menu management, no WordPress plugins involved
+Automated SMS confirmations, reminders, and no-show recovery
+Review request triggered the morning after the meal
+Birthday and anniversary loyalty SMS campaigns
+Waitlist automation for fully booked Friday and Saturday nights
+Owner dashboard for covers, revenue, and repeat-guest rate

Recurring care

After launch we keep the system honest. We update the menu, swap the seasonal hero shots, adjust the booking rules around public holidays, and tune the SMS copy when open rates drift. We watch the review feed, fix anything that breaks, and report monthly on covers booked, no-shows recovered, and reviews collected. You stay in the room. We stay in the backend.

HOW IT RUNS

A Friday night with the system in place.

It is 4pm on a Friday. The host opens the floor plan on the tablet. Every booking on tonight's list shows a name, a cover count, a tag (regular, birthday, dietary), and a short note from the last visit. The kitchen already has the allergy flags printed on the dockets.

A two-top calls to ask about the new autumn menu. The host does not put them on hold. The menu page on the website is current because it pulls from the same backend the kitchen updated this morning. They book online while still on the phone, and the confirmation SMS lands before they hang up.

At 5:30pm a reminder goes out to every booking for tonight. Two guests reply to cancel. The waitlist automation fires, two parties get offered the slot by SMS, and one accepts inside four minutes. The floor plan updates itself.

The next morning, every guest from last night gets a single SMS asking how it was, with a Google review link for the happy ones and a direct reply line for the rest. The owner opens the dashboard with coffee and sees covers, revenue, and which regulars have not been back in ninety days.

Common questions

Before you brief us.

Will this replace our current booking platform?

Usually yes, but only if it makes sense. If you are on a tool that works for your team, we integrate with it and build the brand layer, the CRM, and the SMS automations around it. If the current platform is the bottleneck (clunky widget, off-brand emails, no CRM), we replace it with a system that lives inside your own website and pays for itself in saved subscriptions and recovered covers.

What happens to our menu when the chef changes a dish?

A manager updates the menu in one place, usually a simple admin view on a phone or tablet. The website updates instantly because it reads from the same source. No WordPress login, no plugin update, no waiting on a web person. If you run different menus for lunch, dinner, and functions, each one has its own view and its own schedule.

Do the SMS automations feel automated to guests?

Only if you let them. We write the copy in your venue's voice, sign it from a real name, and keep messages short and human. Confirmations sound like a host wrote them. Birthday offers feel like a regular getting looked after, not a marketing blast. Guests can reply directly to a phone the team actually checks during the day.

We are a small cafe, not a fine-dining room. Is this overbuilt?

The system scales down. A cafe might use the website, a simple table-reservation form for weekends, and the post-visit review SMS, and skip the floor plan and the loyalty layer entirely. A wine bar might want the waitlist and the regulars tagging, but not the function menus. We scope the build to the room you actually run, then leave room to add the rest later.

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SERVICE