Automotive

Car Washing and Detailing

Built for mobile and fixed car wash and detailing

You run a car wash or detailing operation. The bookings come in by phone, by Instagram DM, by a half-broken form on an old site. Your membership list lives in a spreadsheet, and you cannot remember which Subaru is due for its quarterly ceramic top-up. We build the site, the booking engine, and the CRM that holds it all together.

Book a 15-minute call Send a brief instead

The reality on the forecourt

A clean car is the easy part. The booking, the renewal, the route, the upsell: that is the work.

It is 7:14 on a Tuesday morning in a Bunnings car park, or a leased bay off Mitchell, or a driveway in Kingston. The first customer is texting to confirm. The second one is asking if you can add a wheel decontamination. Your apprentice is waiting on a van address that was meant to come through last night.

You are quoting a fleet manager from a rental yard while drying off a Hilux. The pricing in your head is not the pricing on your old site. The site still shows a $39 wash that you stopped offering in March. Someone is going to ring up and want it anyway.

Membership is the part that keeps you up. You launched monthly unlimited last spring and it worked, sort of. Renewals fail silently. People forget they are members and book as walk-ins. The spreadsheet of stamps for the loyalty card is two versions behind because you edited it on your phone in a queue.

The upsell window is real and small. A customer who has had two washes in six weeks is the right person to offer a ceramic coat. You know this. You almost never remember to ask. By the time you do, they have booked their next one with the bloke down the road who texted them first.

What we build

Car Wash and Detailing Booking Automation, sitting on a site that does the selling for you.

We build one connected system: the public website, the booking engine that handles vehicle plus service plus add-ons, and the CRM that quietly runs memberships, reminders, routes, and upsells in the background. It is designed for an owner-operator who is already on the tools and does not want a second job in admin.

Core build for car washing and detailing

+Public site with clear service menu by vehicle size
+Online booking with add-ons (interior, ceramic, pet hair)
+Membership plans and monthly unlimited tracked in CRM
+SMS reminders for renewals and recurring details
+Loyalty stamp card tied to customer phone number
+Daily route optimisation for mobile crews
+Upsell prompts after a customer's second wash
+Fleet plans with dealership and rental operator portals
+Failed payment retries and renewal recovery flows
+Owner dashboard for day takings and crew load
+Quote tool for one-off detail jobs with photos
+Review request SMS sent two hours after the job

Recurring care

After launch we hold the whole thing on a monthly retainer. That means the site stays current, the booking flow keeps converting, the SMS templates get tuned to what your customers actually reply to, and the membership engine keeps billing cleanly. When you add a new bay, raise prices, or take on a dealership contract, we change it inside a week. You stop owning a website. You start having a team that owns the systems for you.

A week in the system

How a working week feels once the system is live.

Monday morning the route for the mobile crew is already on their phones, sorted by suburb and bay access notes. The first three jobs are members on monthly unlimited, so there is no payment chase. The fourth is a new booking from Saturday night, a wagon with a baby seat and a coffee spill, vehicle category picked at checkout, interior add-on already paid for.

Midweek the CRM sends a quiet wave of renewal SMS to memberships expiring in seven days. The ones whose card failed get a different message with a one-tap update link. You see the renewal count tick up on the dashboard while you eat lunch. No spreadsheet involved.

Thursday afternoon a customer books their second wash in five weeks. The system flags it. An SMS goes out the next morning offering a ceramic coat assessment, with a link to a slot that fits the route. Half the time nothing happens. The other half pays for the month.

Friday a dealership rings about adding two more loan cars to their fleet plan. You add them in the portal in under a minute. The invoicing adjusts itself. Saturday is busy, Sunday is closed, and on Monday the cycle starts again, with the system having quietly handled the parts that used to eat your evenings.

Common questions

Before you brief us.

Do you handle both fixed-location and mobile car wash setups?

Yes. The booking engine asks the customer up front whether they want to come to a bay or have the crew come to them, and the route optimiser only kicks in for the mobile jobs. Fixed bays get a calendar view with capacity per slot. Mobile jobs get clustered by suburb and travel time, and your crew sees the day as a sequence on their phone. If you run a hybrid model with two fixed bays and a roving van, we build it as one operation, not three disconnected ones.

How does the membership and monthly unlimited side work?

Members sign up through the site, choose a plan, and the CRM tracks every wash they use against their plan. Renewals run on the card on file. When a card fails the system retries on a quiet schedule and sends a friendly SMS with a one-tap update link before it gives up. You see active members, churn risk, and forecast revenue on the owner dashboard. You can pause a plan, comp a wash, or move someone between tiers without ringing us.

Can you set up fleet plans for dealerships and rental operators?

Yes, fleet is built in. Each fleet client gets a portal where their staff can book washes or details for cars on their lot, see job history per vehicle by rego, and pull a single monthly invoice instead of receipts for every wash. You set the pricing per fleet, and you can lock certain services or add-ons. For dealerships, the recon workflow is supported, so a new trade-in can be put through a fixed sequence and signed off with photos.

What does the upsell automation actually do, and is it pushy?

It watches for moments that make sense. A second wash inside six weeks triggers a soft ceramic coat suggestion. A booked interior detail on a family wagon triggers a fabric protection add-on at checkout. A long gap since the last visit triggers a we miss you offer. The tone is restrained, the cadence is slow, and every message has a clear opt-out. You can switch any rule off in the dashboard. The point is to ask at the right moment, not to chase people.

What happens after launch, and what is the retainer for?

The retainer is the part most car wash sites do not have, and it is why they go stale. Every month we keep the booking flow working as your services and prices change, tune the SMS reminders against reply data, watch failed renewals, fix anything the team flags, and make small product changes (a new add-on, a seasonal plan, a partner promo). When you grow, we grow the system with you. You get a single point of contact and a calm response time, not a ticket queue.

Book directly

Pick a time. Talk to us.

Fifteen minutes. We scope the right first move. No pitch deck.

More.

The engine behind it